Great stories have apersonality. Consider telling a beautiful story that gives personality. Writing a story with personality for potential customers will help establish a relational connection. This translates into small specifics like word choice or phrases. Write from your perspective, not from someone else's experience.
Great stories are foreveryone, even when they are written onlyfor one person. If you try to write thinking of a broad and general audience, your story will sound false and lack emotion. No one will be interested. Writing for a particular person means that if it is authentic for one, it is authentic for the rest.
